Monthly Archives: February 2011

Think like a customer – developing customer persona’s for online messaging.

A customer or buyer persona is a detailed profile that represents the real target – an exploration of the target buyer that goes beyond simple demographics – persona’s are representations of your target audience based on research and interviews. Imagine … Continue reading

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Online marketing and sales are a lot like dating.

You have to say the right things, call back at the right time, and then when you finally meet, try not to get broccoli stuck in your teeth. And if things don’t go well, you have the heartache of rejection…or … Continue reading

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BEM Part 2: Designing your website for optimization

If your website is like most, it probably began as a mock-up from your design team, with elements like navigation and visual elements. Content is created after the fact and dictated by the design of the site and is less … Continue reading

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Beginning with the End in Mind: Designing your website so it works for you.

We all know the importance of setting objectives and selecting appropriate strategies. Why then do so many smart managers skip this step when they want to update or replace a website? Maybe it’s the lure of the cheap website design … Continue reading

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Starting slowly makes sense for business social marketing

Everyone talks about how traditional advertising isn’t effective anymore. Oh good ads still work, but those are few and far between.  Most just seem to be shouting for attention.  As you watch the “best of the best” or ads from … Continue reading

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