Monthly Archives: March 2011

Is your Logo on the mark or does it miss?

A logo often commemorates the birth of a company – at least the visual aspect of it. In truth, a logo should come after a series of strategic decisions made. Like who you are, what your business is, what you … Continue reading

Posted in Strategy, Visual ID/Logo Design | Leave a comment

No Marketing Plan? What to do in the first 30 days.

Even without taking Marketing 101, most business people know that they should have a marketing plan BEFORE they begin designing their marketing activities, promotions and materials. I actually thing the planning activities are the best part. A world of possibilities … Continue reading

Posted in Marketing Plan, Online Marketing, Strategy | Tagged | Leave a comment

10 Ways to tell if your Website Sucks

I found this in a file, I am not sure who the originator is, but I updated it and it seems to apply as much as it did 2009. So check your website against the list. 10. You have a … Continue reading

Posted in B2B Website Strategy, Online Marketing, Strategy, Website Design | Leave a comment

Creating a solid foundation for your marketing strategy

I can’t say enough about the importance of developing a marketing strategy before executing tactics. Below is the foundation knowledge you must know to develop a powerful strategy: Define your product or service: How is your product or service packaged? … Continue reading

Posted in B2B Website Strategy, Online Marketing, Strategy | Leave a comment