Author Archives: mary

Small Business Tip – Make sure your creative elements work hard for you.

It’s hard not to fall in love with a design that reflects you or your style, after all you have given the designer, lots of input and visibility, maybe even going so far as to give them the design, so … Continue reading

Posted in Uncategorized, Visual ID/Logo Design | Leave a comment

Is your Logo on the mark or does it miss?

A logo often commemorates the birth of a company – at least the visual aspect of it. In truth, a logo should come after a series of strategic decisions made. Like who you are, what your business is, what you … Continue reading

Posted in Strategy, Visual ID/Logo Design | Leave a comment

No Marketing Plan? What to do in the first 30 days.

Even without taking Marketing 101, most business people know that they should have a marketing plan BEFORE they begin designing their marketing activities, promotions and materials. I actually thing the planning activities are the best part. A world of possibilities … Continue reading

Posted in Marketing Plan, Online Marketing, Strategy | Tagged | Leave a comment

10 Ways to tell if your Website Sucks

I found this in a file, I am not sure who the originator is, but I updated it and it seems to apply as much as it did 2009. So check your website against the list. 10. You have a … Continue reading

Posted in B2B Website Strategy, Online Marketing, Strategy, Website Design | Leave a comment

Creating a solid foundation for your marketing strategy

I can’t say enough about the importance of developing a marketing strategy before executing tactics. Below is the foundation knowledge you must know to develop a powerful strategy: Define your product or service: How is your product or service packaged? … Continue reading

Posted in B2B Website Strategy, Online Marketing, Strategy | Leave a comment