Category Archives: Online Marketing

No Marketing Plan? What to do in the first 30 days.

Even without taking Marketing 101, most business people know that they should have a marketing plan BEFORE they begin designing their marketing activities, promotions and materials. I actually thing the planning activities are the best part. A world of possibilities … Continue reading

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10 Ways to tell if your Website Sucks

I found this in a file, I am not sure who the originator is, but I updated it and it seems to apply as much as it did 2009. So check your website against the list. 10. You have a … Continue reading

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Creating a solid foundation for your marketing strategy

I can’t say enough about the importance of developing a marketing strategy before executing tactics. Below is the foundation knowledge you must know to develop a powerful strategy: Define your product or service: How is your product or service packaged? … Continue reading

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Think like a customer – developing customer persona’s for online messaging.

A customer or buyer persona is a detailed profile that represents the real target – an exploration of the target buyer that goes beyond simple demographics – persona’s are representations of your target audience based on research and interviews. Imagine … Continue reading

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Online marketing and sales are a lot like dating.

You have to say the right things, call back at the right time, and then when you finally meet, try not to get broccoli stuck in your teeth. And if things don’t go well, you have the heartache of rejection…or … Continue reading

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