Is your Logo on the mark or does it miss?

A logo often commemorates the birth of a company – at least the visual aspect of it. In truth, a logo should come after a series of strategic decisions made. Like who you are, what your business is, what you represent.  So where are some tips and suggestions to help get you started.
Keep it Simple
A logo should be simple, communicate quickly and be memorable.  It’s the most simplified view your business. Simplicity isn’t always an easy thing to achieve, as you don’t want your logo to appear too boring or conservative, this is where a graphic designer can help.
Think Strategically
The life of your logo should be considered when looking at design options.  You are going to use it generally for years.
Make it Memorable
A great logo design generally has simple lines, easy to identify or recall.
It Should be Relevant
A good logo should work hard for your business and relate to your business in some shape or form.
Choose your Colors Carefully
Colors can play a very important role in logo design and for your business and your target market. Colors can convey energy, stability or trends. Keep the colors down to two or three.
Keep it Unique
Be sure you look also look at marks from competitors and within the industry to avoid any confusion or trademark infringement.
Check Usage
Your logo will be used across a wide variety of marketing materials.  While a version might look good on a computer screen, check and see how it looks in black and white or reduced to a 1/4 of an inch. Remember you will use it on t-shirts, coffee mugs, signs, products and anything associated with your business.

Logo design is a lot of fun, but having a graphic designer or firm design it for you can often lead to a more successful result.  Remember the logo needs to work.

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